Milan Digital Fashion Week broadcasted on Samsung signage displays

Last updated: July 17th, 2020 at 07:56 UTC+01:00

The ongoing COVID-19 pandemic has afflicted about all fashion, media, and sporting events worldwide. Keeping social distancing norms in mind, the famous Milan Fashion Week is taking place entirely online this twelvemonth rather than happening at picturesque locations like the Arco della Pace and the Piazza del Duomo. The event is being broadcasted on Samsung's digital signage displays in Milan.

Milano Digital Fashion Week, which is running from July 14 to July 17, is being live-streamed on Samsung'south QLED digital signage displays that are installed on the Duomo Cathedral, which is the most iconic foursquare in Milan, Italy. Samsung is working with the result organizer National Chamber of Italian Fashion (Camera Nazionale della Moda Italiana) and the broadcasting partner Urban Vision to display the live circulate to people in the metropolis.

The S Korean business firm believes that fashion fans can get a sense of promise and inspiration from the fashion upshot in these challenging times. The company has placed its MAXI LED on a temporary facade that is attached to the famous Duomo Cathedral. The 8K QLED display offers passers-by crystal clear visuals from the high-fashion effect. Samsung claims that it is the next best thing to experiencing the manner week in person.

Along with the live stream of the fashion week, Samsung is likewise showcasing its "Shoot in 8K, Watch in 8K" campaign. It explains to passers-past how 8K videos tin be recorded using the Milky way S20 series and enjoyed on the visitor's new 8K QLED TVs.